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Support Center Calendar
PSEG: Technology for Fundraising 2010--Raising Money Online & Your Donor Database
| Date: |
Wednesday, July 21, 2010 |
| Time: |
10:00am-4:00pm |
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| Overview: |
* Lunch is provided * |
| Details: | Regardless of the size of your nonprofit or your budget, technology should be integrated into every aspect of your fundraising initiative.
Understanding the importance & uses of technology in fundraising is essential for development staff.
This workshop will help you make informed decisions on important technology issues facing nonprofit organizations.
Through the lens of best practices and case studies, we will discuss the tools and resources that are available to your organization so that you can get up to speed with:
• Online giving
• Internet-based appeals
• E-appeals
• E-newsletters
The importance of your donor database will be discussed and every participant will receive a FREE trial version of a leading, low-cost donor management database.
TOPICS WILL INCLUDE:
• Choosing the right database for your organization
• The integration of online giving and your database
• Using your database to raise more money and budgeting |
This event is graciously hosted by
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| Facilitator: | Ruthellen Rubin |
| Fee: | One Full Day |
| Course Location: | PSEG Training & Development Center, 234 Pierson Ave., Edison, NJ 08837 |
| Location: | DIRECTIONS:
http://www.njinfragard.org/venue/pseg.html |
| Course Number: | 604 |
| Facilitator's Bio: |  RUTHELLEN RUBIN, CFRE, is Principal of Development Consultant for the Nonprofit Sector, where she works with nonprofits to help grow their development initiatives with consistency and sustainability.
Ruthellen is an affiliate consultant for the Support Center for Nonprofit Management specializing in marketing and fund development, and adjunct faculty member at the George H. Heyman, Jr. Center for Philanthropy and Fundraising at NYU. She has a Master’s Degree from the University of Pennsylvania. |
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