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Support Center Calendar
A Coaching Approach to Writing for Nonprofits
| Date: |
Wednesday, April 28, 2010 |
| Time: |
9:00am-1:00pm |
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| Overview: |
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| Details: | Good writing for nonprofit organizations is about much more than just the written word.
It is a process in which the writer must master 5 distinct roles—only one of which is writing.
To succeed in the 4 non-writing roles,
the writer must learn to become a coach for the organization.
When good writing skills combine with coaching ability, the result
• Elevates the value of a nonprofit’s work
• Connects donors and constituents to the heart of the mission
• Creates a competitive advantage for the organization
PARTICIPANTS WILL:
• Learn how to conduct powerful interviews—eliciting compelling program-related narratives that engage the hearts and minds of donors, funders, and other constituents
• Explore the challenges of the review process and their own responses to being critiqued
• Write a brief piece using what they have learned
Participants will leave with an understanding of how to use coaching principles to help their nonprofit better value and communicate the impact of its work.
PLEASE NOTE:
This workshop teaches mastery of the nonprofit writing process, not specific writing skills.

• Anyone who writes grant proposals, press releases, newsletters, etc., for nonprofits
• Entry-level writers to senior communications or development professionals wishing to hone their skills |

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| Facilitator: | Ray Rigoglioso |
| Fee: | One Half Day |
| Course Location: | Support Center, 305 Seventh Avenue, New York, NY 11th floor |
| Location: | @ 27th Street
NEAREST SUBWAYS:
@ 28th Street & 7th Avenue
@ 23rd Street & 8th Avenue
@ 28th Street & Broadway
@ 23rd Street & 6th Avenue
PATH @ 23rd Street & 6th Avenue |
| Course Number: | 207 |
| Course Category: | Staff Development |
| Facilitator's Bio: |  RAY RIGOGLIOSO is a seasoned communications professional with more than 17 years of experience, who has written or edited nearly every type of material that a nonprofit organization produces.
Ray has a gift for “getting” the mission and voice of an organization and conveying it in compelling, persuasive publicity and fundraising publications.
His clients have included Gilda’s Club Worldwide, the Visiting Nurse Service of New York, The Robert Wood Johnson Foundation, The Hastings Center, and The Good Dog Foundation, to name a few. |

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