Support Center for Nonprofit Management: Calendar Details

Calendar Details

Support Center Calendar

Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect

Date:

Wednesday, May 12, 2010

Time:

9:30am-12:30pm

Overview:

Designing and regularly distributing the right e-newsletter is a proven way to strengthen relationships with your organization�s key audiences and to motivate them to act.

Details:

E-newsletters:
� Motivate conversations with donors, volunteers, clients and others
� Showcase the impact of your organization�s work
� Increase program and service utilization
� Position your organization as a thought leader in your field.

You�ll learn how to:
� Define realistic goals for your e-newsletter and who you have to reach to achieve them
� Shape the right approach�content, style, how much interactivity with readers
� Design the most effective delivery�frequency, �look and feel�
� Master the mechanics�opt-in vs. double opt-in, list management, in-house vs. outsource
� Promote your e-newsletter to get the most from your effort

This workshop for anyone with the responsibility of producing their agency�s e-newsletter will guide you through the nuts-and-bolts of getting a powerful e-newsletter out the door, adding a new one for a particular audience or program, or reshaping the one you have for increased results.

WHAT PEOPLE ARE SAYING:

"Excellent presentation with useful information & helpful resources."
anonymous

"Nancy is very knowledgeable, and a very good teacher/presenter."
anonymous

Facilitator:

Nancy Schwartz

Fee:

One Half Day

Course Location:

Support Center, 305 Seventh Avenue, New York, NY 11th floor

Location:

@ 27th Street

NEAREST SUBWAYS:
@ 28th Street & 7th Avenue
@ 23rd Street & 8th Avenue
@ 28th Street & Broadway
@ 23rd Street & 6th Avenue
PATH @ 23rd Street & 6th Avenue

Course Number:

221

Course Category:

Marketing and Communications

Facilitator's Bio:

NANCY E. SCHWARTZ publishes the Getting Attention blog & e-newsletter for nonprofit communicators. She also founded and runs Nancy Schwartz & Company (NS&C), providing results-driven marketing and communications services to nonprofit organization and foundation clients.

In doing so, she draws on many years of diverse experience, on staff and as a consultant, with organizations as varied as the National Association of Mothers� Centers, New York Botanical Garden, the Robert Wood Johnson Foundation, and the Association of Small Foundations. NS&C�s specialties include branding, communications planning, message development, online communications innovations, and developing revenue streams for nonprofit organizations.

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