Calendar Details
Your Website as an Experience of Your Brand
| Date: | Friday, July 10, 2009 |
| Time: | 9:30am-12:30pm |
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| Overview: |
Many nonprofits invest in their logos and messaging, and strive to communicate their organization's brand consistently, with varying degrees of success. |
| Details: | We'll use examples to examine how: • Copywriting • Design • Structure • Color • And more work together to communicate an organization's personality, positioning, and identity. We'll also suggest ways to make sure your site is audience-centric --built to work for them, not (just) for you -- from development to launch, and beyond. WHAT PEOPLE ARE SAYING: • "I appreciated how engaging Ms. Trompeter was, it was helpful." Autumn Bush, Young Womens Leadership Network |
| Facilitator: | Farra Trompeter |
| Fee: | One Half Day |
| Course Location: | Support Center, 305 Seventh Avenue, New York, NY 11th floor |
| Location: | @ 27th Street NEAREST SUBWAYS:  @ 28th Street & 7th Avenue  @ 23rd Street & 8th Avenue  @ 28th Street & Broadway @ 23rd Street & 6th AvenuePATH @ 23rd Street & 6th Avenue |
| Course Number: | 317 |
| Course Category: | Marketing and Communications |
| Facilitator's Bio: | Farra Trompeter is Vice President of Client Relationships and Strategy at Big Duck, a communications firm that works exclusively with nonprofits to help them raise money and awareness. Farra’s expertise focuses on helping nonprofits use the internet (email, websites, social media, multimedia, etc.) to connect with donors and activists. Farra holds an MS degree in nonprofit management from The New School and currently serves on the board of the NYC Gay and Lesbian Anti-Violence Project. |
