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Support Center Calendar
How to Craft Powerful Taglines in Eight Words or Less:**CANCELLED**
| Date: |
Tuesday, November 10, 2009 |
| Time: |
9:30am-1:00pm |
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| Overview: |
Building Your Brand, Program or Campaign in 8 Words or Less
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| Details: | Best Nonprofit Tagline Goes After Guns, Jobs: The NonProfit Times
The tagline “Nothing Stops A Bullet Like A Job” from Los Angeles-based Homeboy Industries won all-star honors in the 2009 Getting Attention Nonprofit Tagline Awards.
Homeboy Industries, which assists at-risk and former gang member youth with job training and placement, received the top honor among 12 other winning nonprofit taglines this year.
To read the complete article click here... |
TAGLINE:
A memorable, repeatable phrase of 8 words or less that conveys the value of an organization’s overall work, program or campaign with distinction and verve.
ARE YOUR TAGLINES STRONG ENOUGH TO:
• get attention!
• generate questions???
• and motivate action!?
Effective taglines are great tools to revitalize your brand,
reaffirm your promise and refresh your messages.
But 72% of nonprofit professionals rate their organization's tagline as poor,
or don’t have one at all.
A tagline is a terrible thing to waste. Make sure you don’t by learning what makes a strong tagline work and the 7 deadly sins to avoid like the plague, both richly illustrated by nonprofit examples.
After you run your tagline (for your organization, program or campaign) through a new diagnostic tool, we’ll open the tagline clinic for Q&A.
Bring your tagline (it should be etched in your brain) and be prepared to discuss your successes and challenges in designing or using your current tagline, or work on developing one for the first time |
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| Facilitator: | Nancy Schwartz |
| Fee: | One Half Day |
| Course Location: | Support Center, 305 Seventh Avenue, New York, NY 11th floor |
| Location: | @ 27th Street
NEAREST SUBWAYS:
 @ 28th Street & 7th Avenue
  @ 23rd Street & 8th Avenue
  @ 28th Street & Broadway
 @ 23rd Street & 6th Avenue
PATH @ 23rd Street & 6th Avenue
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| Course Number: | 442 |
| Course Category: | Marketing and Communications |
| Facilitator's Bio: | NANCY E. SCHWARTZ publishes the Getting Attention blog & e-newsletter for nonprofit communicators. She also founded and runs Nancy Schwartz & Company (NS&C), providing results-driven marketing and communications services to nonprofit organization and foundation clients.
In doing so, she draws on many years of diverse experience, on staff and as a consultant, with organizations as varied as the National Association of Mothers’ Centers, New York Botanical Garden, the Robert Wood Johnson Foundation, and the Association of Small Foundations. NS&C’s specialties include branding, communications planning, message development, online communications innovations, and developing revenue streams for nonprofit organizations. |
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