Calendar Details
Creative Alternatives to Direct Mail Strategies
| Date: | Friday, February 6, 2009 |
| Time: | 9:30am-12:30pm |
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| Overview: |
This workshop will focus on recent trends in direct mail and how many organizations are using unusual offers, formats and designs – not to mention email and other online tools – to help drive better results. |
| Details: | YOU WILL: • Discuss direct mail trends and variables • Benchmark your organization’s direct mail results against industry standards • Collaboratively develop creative direct mail strategies WHO SHOULD ATTEND: • Nonprofit Executives who manage or supervise direct mail programs that typically mail to less than 50,000 people • Organizations who do not yet have a direct mail program Participants are encouraged to bring samples of their organization's direct mail materials. |
| Facilitator: | Sarah Durham |
| Fee: | One Half Day |
| Course Location: | Support Center, 305 Seventh Avenue, New York, NY 11th floor |
| Location: | View Larger Map |
| Course Number: | 113 |
| Course Category: | Fundraising |
| Facilitator's Bio: | Sarah Durham founded Big Duck in 1994 with the belief that nonprofits would benefit from the for-profit sector’s best branding and marketing strategies. Today, Big Duck works exclusively with nonprofits to help them raise money and awareness. Clients include AmeriCares, Hale House, Robin Hood Foundation, and United Way of NYC. Sarah was featured as a ‘Top Fundraiser Under 40’ in the February 2006 issue o |
