- NY TRAINING ROOM - Overview:
Over the past decade, nonprofit organizations have been testing and refining approaches to using the internet to attract donations.
Other forms of revenue generation have been declining, revenue from online donations continues to grow.
Beyond taking advantage of the increasing comfort level of donors to contribute online, nonprofits need to integrate their fundraising strategy (connecting email, direct mail, telemarketing and friend-to-friend asks) and leverage the interactive platform of the web to make personalized and compelling requests for support.
